Branding the 3v3 Club
DF Next Level Coaching
Problem: Create an identity for a brand new football coaching concept that provides maximum opportunities for individuals to develop their skills and confidence. Small sided games support players whilst they are learning the skills, rules, tactics and strategies required to play football. Sessions are fast-paced and fun and keep all players active and involved. Players have 10x as many touches at a 3v3 session than in a club game. Solution: Creation of the ‘3v3 Club’ identity including logo, launch campaign messaging, social media and website. Outcome: A local initiative that has since been franchised to a number of soccer academies in the USA.
