Infinitely better advertising
Visa Europe
Problem: Create a premium, aspirational global advertising campaign to appeal to prospective Visa Infinite cardholders, a brief Visa Europe's preferred Advertising agency had struggled with. Solution: Concept through to final artworking including copywriting, photo manipulation and retouching combine to deliver a sensitive campaign communicating the key cardholder benefits through a series of print and digital advertisements using the oxymoron ‘Once in a lifetime experiences, again and again and again’. Outcome: “I always thought that I needed to use a large agency for this kind of campaign. I couldn’t have been more wrong. Why didn’t I come to you in the first place?” Tamara Bates, Senior Marketing Communications Manager, Visa Europe
