Brand consistency at London 2012

Problem: Given the IOC’s strict guidelines and unrealistic deadlines, how can we deliver branded artwork for 120 banks in 32 European countries during the London 2012 Games? Solution: The creation of an IOC pre-approved template artwork system along with detailed guidance on how and where a member bank can adapt artwork without the need for re-submission. Outcome: A fool-proof method of delivery that was used by Visa Europe for future sponsorship opportunities like the FIFA World Cup. “Visa have worked with Andy since 2003 and he was the obvious person to trust with this project. His attention to detail is second to none. IOC deadlines are notoriously tight but Andy didn’t let us down.” James Owen, Head of brand, Visa Europe